Video Advocacy – It’s Easier than it Looks – Say Ahhh! A Children’s Health Policy Blog

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By Adam Searing, North Carolina Justice Center

Recently my colleague Adam Linker and I had the
opportunity from our friends here at the Georgetown Center for Children and
Families and Atlantic Philanthropies to leave the North Carolina Justice Center and travel to other state
capitols around the country.  
Packing our bags and braving airport security lines, we visited several
state collaborations of organizations working on improving the health and
well-being of children. 

Our mission in going to Mississippi, Texas, New Mexico
and Florida was threefold:  First,
bring the excitement and experience we have creating and using short video
clips to our fellow advocacy organizations.  Second, show how easy it is to use basic video and editing
equipment.  Third, have a
conversation in each state how this powerful tool can compliment all the other
hard work child and family advocates do every day.  As we traveled however, our mission expanded.  We hadn’t realized how much we would
learn from our fellow advocates and how other organizations’ work would be so
relevant to our own efforts here in North Carolina.

This made our trips around the country an enormous
privilege that extended well beyond the welcome break from our regular
profession of health care advocacy that turning into self-appointed video
experts for a few days provides.  
Across the country at the New Mexico Center on Law and Poverty we
learned how quick “person-on-the-street” interviews turned up large numbers of
compelling stories of New Mexicans’ reliance on Medicaid for family health
coverage and what happens when that coverage goes away – a technique that went
well beyond our own story collection efforts.   At Texans Care for Children we saw how different
groups working together for children could more easily speak with one voice
through using video to highlight their success. 

Over at the Mississippi Center for Justice advocates
showed us how they were already using colorful animated charts to bring home
the enormous effects extreme poverty combined with hurricane-driven devastation
have had on the state.  And in
Florida, an enormously challenging environment with substantial loss of health
care dollars means an intense focus on really high-quality production of
stories that illustrate the devastating effects of such huge budget cuts on
children and families.

We brought these insights back to North Carolina along
with another big return on our investment of time.  In every state, even advocates who had been using video in
their work already were amazed at how our collection of relatively inexpensive
camera equipment and basic knowledge of Apple’s iMovie editing program could
help make anyone a video expert. 
In fact, in our own office some of the most successful community
organizers and advocates at using video have never picked up a video camera or
had much use at all for fancy computer programs.  Watching advocates in other states come to the same
realization was probably one of the more rewarding results of our efforts.

The other overarching theme from our travels was the
enormous work ethic, unrelenting optimism in the face of substantial challenges
and the passion for improving the lives of children and families present in
every state.  Pushing for change,
especially for lower income families, is never an easy task.  With the recession this has become even
harder.  But knowing other states
are dealing with exactly the same problems we have here in North Carolina with
grace and resolve gave us hope in our own work.  Clearly use of short video clips to tell personal stories, build
collaborations, and compliment our other work is becoming an increasingly
important technique.  But without
the commitment of the people doing the work it simply becomes one more tool
among many. 

To learn more about our video work you can download our
Video Training Manual for Advocacy Organizations  and see our Behind the Scenes video where we show how easy
it is to shoot and edit a simple personal story video.

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